IKEA Marketing & Communication Employer Branding
IKEA TRATTKAKTUS cushion cover launch social media content
IKEA SOLUPPGÅNG collection
Where Nordic friluftsliv meets Japanese urban-outdoor aesthetics
BRAND
Creative Leader – Writer – Strategist
Seven years in the Swedish forest helping to build the global IKEA brand, leading collection launches, mentoring creative teams and identifying what IKEA customers want from their lives at home.
Along the way, I’ve learnt the Swedish arts of both friluftsliv and kallbadhus bathing. Both are transformative to body, soul and creative output.